Color Picker Pro
Color Picker Pro
WCAG Contrast Checker
Text Color:
Color Palette Generator
Image Color Extractor
Click on the image to pick a color. Dominant colors are shown below.
Saved Colors
Resources for Designers & Developers
How to Choose Brand Colors That Convert (With Psychology Tips)
Choosing the right colors for your brand is more than just an aesthetic decision; it's a psychological one. Colors influence consumer perception and behavior, and a well-thought-out palette can significantly impact conversions. For instance, blue often evokes trust and stability, making it popular for financial institutions. Green is associated with growth and nature, ideal for eco-friendly brands. Red signals urgency and passion, commonly used for sales and call-to-action buttons. To create a brand palette that converts, start by defining your brand's personality, then research the psychology of colors that align with your values. Use tools like Color Picker Pro to experiment with different shades and harmonies before making your final decision.
HEX vs RGB vs HSL — Which Should You Use in 2025?
Understanding different color formats is crucial for modern web development and design. HEX, or Hexadecimal, is a compact 6-digit code (#RRGGBB) widely used in HTML and CSS for its simplicity. RGB (Red, Green, Blue) uses a triplet of values from 0-255, directly representing how colors are displayed on a screen. HSL (Hue, Saturation, Lightness) is often preferred by designers because it more intuitively mimics how humans perceive color, allowing for easy adjustments to a color's brightness or vibrancy without changing its hue. While all three can represent the same color, HSL is becoming increasingly popular for its usability, especially when creating dynamic palettes or themes. The best format depends on your task, but a tool that converts between them, like this one, is essential.
WCAG Color Contrast Guide: Make Your Website Accessible to All
Web accessibility is not just a best practice—it's a legal and ethical imperative. The Web Content Accessibility Guidelines (WCAG) provide a framework for making web content more accessible to people with disabilities. A key component is color contrast. A high-contrast ratio between text and its background is critical for users with low vision or color blindness. WCAG defines minimum contrast ratios (e.g., AA level for a ratio of 4.5:1) to ensure readability. Always use a contrast checker to test your design choices against these standards. Ensuring your website is accessible expands your audience and provides a better user experience for everyone.